A complete finance function, built around your business

Not necessarily. It's about spending where it pays. Sometimes that means spending more, just more wisely.

No. Part of the job is getting the numbers to a point where margin by product and channel is actually trustworthy.

Some fixes, like a pricing or discount tweak, land almost immediately. Others build over a few months as supplier and cost changes take effect.

Yes. For e-commerce they're often the biggest hidden drains on margin, so they're always in scope.

It can be either. Many brands start with a focused review, then keep margin under monthly review as part of an ongoing package.

No. It is fully customisable and built around your brand, so it fits how you actually work rather than forcing you to change how you run things.

They are priced on demand once we have scoped what you need on a call, so you only pay for something that will genuinely pay for itself.

Not at all. We handle the build and the connections, and hand you something simple to use, with support on hand whenever you need it.

No. The tools do the heavy lifting on data and drafting, but a human FD reviews and signs off everything before it reaches you. AI does the legwork, a person makes the call.

Yes. We connect to your systems with read access wherever possible, keep your data within trusted, secure services, and never share it. Security comes first on every build.

It varies, and we can't promise a result. What we can say is that on every deep-dive review we've done so far we've found over £10,000 a year, and on one client we saved more than £50,000 a year on shipping alone just by restructuring their courier setup. Your figure depends on your size, your setup and how recently things were last reviewed.

No. You keep every penny of what we save you. Where we introduce a trusted partner we may receive a referral fee from them, never from you, and only where it's genuinely the best option for your business.

It goes well beyond that. It's knowing the right rate for a brand your size, having the relationships to switch quickly, and spotting costs you didn't even know were negotiable.

We only recommend a switch where the saving clearly outweighs any hassle, and we manage the change with you so it's smooth.

The cost review sits inside a Deep Dive Review or an ongoing package. Contact introductions are free either way.

We aim for a fast, reliable close, usually within the first couple of weeks of the following month, depending on your systems.

Yes. We plug into what you already have, whether that's Xero, QuickBooks, Shopify or something else, rather than pulling it all apart.

The ones that actually drive an e-commerce brand: contribution margin, CAC and blended ROAS, return rate, AOV, stock cover and cash runway, tailored to your business.

Year-end accounts look backwards for the taxman. Management accounts are forward-looking, monthly, and built to help you make decisions while they still matter.

No long tie-ins. We earn the relationship each month, and you can scale the support up or down as your business changes.

The first build takes a bit of work to get right, then it runs as a living tool that updates as your business moves.

Because you pay for stock before you sell it, tax and VAT land in lumps, and timing differences pile up. A forecast makes all of that visible.

Yes. That's often exactly when we're brought in. We map the next few weeks, find the levers, and help you through it calmly.

We do. Where funding makes sense, we help you secure or restructure it at the right price and the right time.

It's a living tool, refreshed regularly so it always reflects where you actually are, not last month's plan.

We reforecast regularly, usually monthly or quarterly, so the plan reflects where you actually are rather than last year's assumptions.

Yes, arguably more so. A simple, honest model early on stops small brands making expensive, avoidable mistakes.

Absolutely. We often build a focused scenario, like opening a new channel or taking on funding, so you can see the impact before you commit.

Yes. A credible, well-built model is exactly what lenders and investors want to see, and we can help you present it.

We build it so it's clear and walk you through it, so you can use the outputs to decide without needing to be a modeller yourself.

We work alongside your accountant, or help you find the right one. Our job is the strategic FD layer that sits above the compliance work.

Yes. Cross-border VAT is a common headache for growing e-commerce brands, and it's well within what we handle.

That's a very normal starting point. We tidy things up first so everything downstream is built on numbers you can trust.

We oversee payroll and make sure it's accurate and on time, working with your provider or ours.

We put clear, written controls and a proper close process in place, so compliance is a routine that happens, not something you hope is being done.

No. The thinking applies across platforms, though we do have a lot of experience with Shopify brands in particular.

Yes. Courier and 3PL rates are one of the most common places we find savings, sometimes very large ones.

We balance sell-through and lead times against cash, so you hold enough to not miss sales without tying up cash you need elsewhere.

That's usually the starting point. We tidy the tech stack and data flows so every number downstream can be trusted.

Where it helps, yes. We're happy to deal with couriers, 3PLs and suppliers alongside you to get the rates and terms right.